Are you truly living your brand? Many Financial Institutes say they are. In reality, only a few do. There are big payoffs for creating and delivering a consistent and powerful experience – high customer satisfaction, advocacy and share-of-wallet; staff brand engagement, motivation and success; strong competitive differentiation and accelerated target market growth. It takes more than some marketing pieces that talk about brand, a new logo and tag line. It requires holistic brand integration driven from the top of the organization down through every department.
Please join us at the Financial Brand Forum in Las Vegas, NV on April 29th to see firsthand how this branding work is creating dramatic positive change for our many clients.
A longtime member of the EHS team, Maritza Estrada has been designing, planning, and overseeing projects from conception through construction as an interior designer for nearly 20 years. When she’s not working, you can be sure to find her spending time with her son or reading a book in her moments of spare time. We chatted with Maritza about her influences, insights, and challenges and developed an outline of what led her to her success today.
For our next installment of the EHS Design Casual Conversation Series, we present A Casual Conversation with Maritza Estrada.
With more than ten years in the industry, Karlee Coble‘s diverse portfolio and undeniable drive not only gives her the knowledge and capacity to design timeless spaces, but also the technical skills necessary to manage projects and sell work. When she’s not managing multiple projects, you can be sure to find her preparing for a marathon on her daily morning run around Alki Beach. We chatted with Karlee about her influences, insights, and challenges and developed an outline of what led her to her success today.
For our newest installment of the EHS Design Casual Conversation Series, we present A Casual Conversation withKarlee Coble.
Living. Your. Brand. These three words are easy to say and even sound like something good to do. But how many of us are truly doing it? And what does living your brand actually look like anyway?
The importance of living your brand has significantly increased over the past few years in light of increased competition, rising market expectations, and the need to create a unique, engaging, and motivating experience for members and staff. But what exactly does this look like in your business?
While she may be fresh to the design industry, Brittany Linn’s ability to listen, communicate, and provide knowledgeable solutions gives her a competitive edge in the trade. A recent addition to our team, Brittany thrives in a collaborative environment and is detail-oriented. But when she’s not working, you can be sure to find her staying active skiing down White Pass or showing off her moves in a Zumba class. We chatted with Brittany about her influences, insights, and challenges and developed an outline of what led her to her success today.
For our newest installment of the EHS Design Casual Conversation Series, we present A Casual Conversation withBrittany Linn.
Our own Paul Seibert, alongside other financial industry thought leaders, offers his expertise on what a small space means for a credit union in the CUES Credit Union Management Magazine article, “When it’s Smart to Go Small,” by Stephanie Schwenn Sebring.
He stresses credit unions can accomplish everything in a small space, but need different methods of delivery and levels of success. While small in-store branches are often considered just as transaction locations, they need to also be a place to edify the brand or build relationships. These small branches can become extremely productive by adding personal teller machines with concierge staff trained as high-value service providers.